Branding yourself means to develop a unique professional identity and coherent message that sets you apart from others either in your company or in your industry. Personal branding is important because it helps give a person more credibility. With more people building personal brands, you…
Christmas is that special time of year when time is short but everyone has more money to spend. To make sure that your Christmas marketing campaign is on point to take advantage of the spending frenzy that happens in the first three weeks of December…
SEO is a bit of a tricky grey area. To stay ahead of the game and keep your website consistently ranking, Google needs to have updated content to read. Put simply, this means that sometimes the most cost effective way to update your SEO and…
Logos are visual representations or trademarks that help companies distinguish themselves from the other establishments in the same field. They play a big role in the department of self-advertising because they are, generally speaking, the first thing people notice and remember on business cards, billboards,…
Content marketing is something that has taken the business world by storm. A few of the major reasons for its popularity lies in the fact that it is a cost efficient, quick and very effective way of getting your business on the map. Something that…
When it comes to social media, it seems that everybody wants to make their page as interesting and convincing as possible to ensure success and, as a result, attract new followers. If this sounds like something you are trying to achieve but aren’t exactly sure…
No matter where on the globe the businesses of today are based, it is not uncommon for them to cater to clients world-wide. This accessibility is entirely due to the convenience of the internet as well as the speed of the delivery services of our…
Do you feel like you are not getting the amount of traffic you desire on your website or social media page? There are many things you can do to draw-in clients and, as a result, increase your exposure and improve your online marketing. According to…
Most people are very familiar with Facebook and its social advantages, but not everyone is aware of the level to which it can help your business prosper. Facebook is a platform that is used as a digital marketing tool for many small scale businesses, but…
Digital communication has become one of the most significant methods of people from all around the globe to exchange information and connect to one another. For this reason, it is highly important for the companies of today, no matter the services they offer, to get…
It is undeniable that mobile apps have become more and more essential by the day. Users’ dependent on the desktop is continuously declining, where the use of mobile-based devices has skyrocketed these past years. Consequently, mobile apps provide your customers with necessary information for purchasing…
What are the current trends in social media in 2016? Social media has swept everyone into this new virtual realm and it seems like everyone is enchanted. Ask any average person and they will usually use Facebook, Instagram and probably even Twitter on a regular…
What’s Up With App Development? Apps are seemingly on a constant rise, not only when it comes to games, but also when it comes to being more efficient. People love to download new apps, try out an app their friend told them about, and try…
What is digital marketing? Well, digital marketing is quite a broad term. It includes anything that has to do with marketing products and services through technology. This is done mainly through the internet, but is also capable of being done with mobile phones, display advertisements…
If you are familiar with web development and internet marketing, then you definitely understand the importance of search engine optimization (aka SEO). For those who are not aware of SEO, this is what helps you show up for relevant keywords that are searched on engines…
In an increasingly online world, keeping your business up and running online is crucial. Whether its social media, your website, pay per click advertising or any other digital platform, getting digital marketing right is crucial to business success – but that’s easier said than done!…
For a while now, virtual and augmented reality technologies have been on the verge of becoming mainstream. Well, 2016 has seen developments that mean we can safely say that virtual and augmented reality (VR and AR) are here, and they’re here in a big way….
Gone are the days when social media was just a ‘young people’s thing’, full of inside jokes and pictures that would likely be regretted in a year’s time. Social media has taken centre stage when it comes to online marketing, and is crucial to any…
Virtual Reality (VR) and its associated technologies have been an emerging hot topic for a while now (see my previous post about the Microsoft HoloLens here). However, until now, virtual reality technologies have largely belonged to the realm of video games and professional simulations. However,…
When it comes to making your business a success, intelligent branding is a must. While branding techniques and opportunities have grown a lot in recent years, they haven’t matched customers’ insatiable desire for a seamless brand experience. It’s estimated that the average consumer is bombarded…
Drone filming: you’ve probably seen examples of it, but have you ever thought of using it to promote your business? Utilising drones in video marketing has transformed the way real estate, resorts and hotels are advertised, but they can have huge benefits for businesses of…
Video is one of the most effective tools around when it comes to marketing a business online, but it’s often overlooked in marketing strategies and budgets. Video offers a unique combination of entertainment, information and engagement that is difficult to capture on social media, in…
AdWords can be an extremely valuable tool to any business of any scale, but it does require a bit of investment. Knowing how much to spend on anything business related can be difficult, so we’re here to help you answer one question: how can you…
Today’s technological landscape is more advanced than ever before, and the ways in which we use technology for work and play are growing more innovative by the minute. One of the most exciting developments in recent years has been the entrance of augmented and virtual…
AdWords can be a highly valuable tool in any digital marketing strategy, and it may not be as expensive as you think! Here at Hype, we’re experts on the Brisbane Digital Marketing scene, so here we’ll give you a no nonsense, straight up analysis of…
The fact of the matter is this: contemporary markets are highly crowded, almost saturated even, and are becoming more and more consumer driven. Getting your message across in an environment of more and more savvy and well-informed consumers can be a challenge. However, the answer…
If you haven’t got a website at all, or yours needs some serious updating, it can be tempting to jump onto one of many free website builders and spruce it up yourself. While the cost of professional web development might seem daunting, there are a…
When social media burst on the scene, it seemed the humble blog may be on its last legs. Relatable content and a comments section seemed to pale in comparison to the constant connection and sharing ability that social media offered. However, blogs are well and…
These days, the world we live in is one of oversharing. A quick google search can tell you everything you want to know about a person, company or organisation. From a business perspective, this can be great – if people are saying the right things…
Let’s say you want to learn more from your customers. You want access to them, you want to ask them questions and you want their feedback. A trap for young players in the ecommerce game is to ask for more information at the checkout. You…
When websites, apps and other online platforms work well, it’s because they flow well, and when they flow well, it’s because you don’t have to think to navigate them: it’s all intuitive. When it’s all intuitive, it’s a sign that some serious time and effort…
As we’ve said before, a strong email list is a pot of gold when it comes to Digital Marketing. When all is going well, your email list can be a powerful tool in converting interest, traffic and interactions into real sales and profits. However, if…
Search Engine Optimisation, Social Media, web development – these are all techniques central to digital marketing, but the big question is: how much use are they without proper analytics? As one of Brisbane’s leading digital marketing agencies, we can tell you now: there’s no point…
The digital marketing strategy of each business has its own particularities. The strategy needs customization depending on the company’s sales approach, be it B2B, B2C, or a mix of the two, the business plans and goals their working towards, and many other factors. Gathering accurate…
As the world now embraces, and is fully engulfed in the digital era, marketing as we all knew it has changed substantially. There are things to learn, things to rethink and there’s a lot more new information to digest if you want to stay relevant….
The market nowadays is saturated with very similar products and services, thus making it harder for businesses to differentiate their offer from that of their competitors. This situation has turned branding strategies into key components of any company’s journey towards progress and a profitable online…
Your business’s online presence and reputation rely strongly on your ability to offer your audience an excellent user experience. Factors such as: a responsive eye-pleasing design, unique engaging content and your server’s high availability, play important roles in how the users perceive you and your…
Have you managed to stay on top of the marketing industry’s trends? You need to ask yourself that question, and if you doubt that the answer is “yes” then you’ve got some urgent work to do. The mobile revolution and the need of a responsive…
As the mantra of the online marketing era says, content is king. And while the content marketing field is on a continuous path of change and development, there are some aspects within this domain that most experts agree upon. Considering the fact that a Custom…
The immense progress that technology as a whole has gone through in recent years is one of the main reasons why economic and social structures have had to become extremely adaptable and open to fast 180 degree shifts in trends and knowledge. Although the early…
Wondering how you can get users to stay engaged with your brand, and get the buzz going, even when you feel there’s nothing new or wow-worthy going on? These are 6 fail-safe ways of using social media content as your leverage tool in building and…
Looking at progress of the marketing industry and all the resources and investments that back up some of the most popular brands on the market, it’s hard to believe that some brands just become huge overnight! Although you might be tempted to assume that these…
When you think of what defines your personal brand, you realize that this term is an abstract representation of what you market yourself as. Your personal brand will help an audience discover who you are, what they have in common with you, and what sets…
The brand strategy is one of the aspects of your business that most definitely has to be goal orientated. Although big companies make it seem easy, there’s always a well structured plan behind a successful business that stands the test of time. You can’t expect…
The aspect that information architecture tackles is your website’s user-friendliness. This is the simplest way to put it. By smartly organizing the information that a user has to go through in order to get to what he wants, you improve the chances of his visit…
The world of digital marketing is filled with variables, but we can all agree on one fact: content is king. But content alone, without the support of an efficient content strategy, will not give you the outcome that you’re expecting. Crafting a content strategy that…
Your brand’s reputation and your company’s reputation are things that are built mostly online nowadays. That’s why online reputation management is crucial. We live in an era that values and encourages criticism, because it stimulates competition between companies. This competition results in companies striving to…
If your brand’s success is mostly dependent on its online presence, it’s time you do what everyone else is doing: making videos! Now that social media updates, Instagram, and tweeting, are all a big part of business, creating video content seems to be considered a…
An extremely well written email and an eye-catching subject line are both crucial if you want to give your email marketing campaign a chance to be successful. But that’s as far as creativity will take you! Unless you give the “Publish” button more power, your…
Having an expert-level digital marketing strategy will surely put you on the path to success, but when it comes down to driving additional traffic to your website, using Google’s search results and social media advertizing, you should consider user-generated content. This type of content will…
If you’re thinking of embarking on the profitable adventure of creating your own startup, and you’re looking for inspiration, then this is it! We’ve gathered the top 10 most efficient startup explainer videos, created by producers that have succeeded in accurately conveying a certain business…
There are many efficient content management systems available online. Designers and developers are accustomed to learning the ins and outs of not more than one or two content management systems. So these systems have to be very versatile and efficient. There’s an ideal CMS for…
Thanks to the endless source of information that we call “the internet”, it’s easy to find all the do’s and should do’s in every business field. It’s so easy to obtain this type of information, that it becomes easy to overlook the don’ts! When it…
Creating content is a time consuming task that we all put a lot of effort into, only to see the posts go from their peak level of generated traffic, down to nothing, in no time. All the time we invest into making the content SEO…
Internet advertizing offers a wide variety of methods and strategies that can be extremely efficient, when it comes to promoting your business website. Marketing tools, such as SEO, banners and newsletter campaigns, all have different ways of reaching and engaging your potential customers. Here’s all…
A successful Social Media Manager has to find and learn to use the tools that best serve his goals. These are the 25 essential tools that will help you become a high-performance Community Manager. The first 15 Indispensable Tools of a Community Manager: 1. Google…
Your SEM campaigns with Google Adwords can become more efficient than you’ve ever imagined. These 20 tricks will teach you the ins and outs of a successful SEM campaign. First off, let’s define SEM! SEM is the acronym of Search Engine Marketing, which is defined…
Learn to use Google’s algorithm that determines ranks and positioning to your advantage. An important factor that is relevant to the ranking process is the amount of time that each website visitor spends on your page. This is why video content is used more than…
Think of email marketing as a cost-effective way of reaching customers, wherever they are. Getting your customers’ email addresses gives you a lot of opportunities that you should use wisely. Here are the 15 email marketing tips that guarantee a successful business newsletter. Simplify subscribing…
The drone, technically called the Unmanned Aerial System (UAS), has opened up new perspectives and possibilities in many domains. The world of landscape filming, terrain recognition and film-making in general has seen a revolution in the ever-growing popularity of the drones. Among the numerous uses…
Search Engine Optimisation is a process that focuses on organic search results. Search engines were first created in the early 90’s. Google and Yahoo both took off in 1996. This is when the SEO concept became necessary, after the rapid increase in the number of…
Soon we will be living in Iron Man’s world, where everything around us will be controlled by interacting with Virtual Reality (VR). The ball is already rolling, with developments like Microsoft’s soon to be launched wearable holographic computer, HoloLens with their operating system Windows 10….
Setting up a blog can be easy, however if you want it to succeed and reach it’s full potential I recommend reading this article whilst keeping your own goals in mind. To guide you on your path I have given the basic steps to start…
If you want to take your web design skills and strategies to a new level, you should strive to permanently learn more, and refresh your knowledge of things you work with on a daily basis. If you are looking for standard web design advice, I…
Do you need to rethink your social media activity? Does your online marketing need improvement? I will give you tips on how to give your targeted audience a new and improved experience. If you concentrate your efforts in the right direction, positive results will soon…
The constant changes of search engine algorithms can make the field of SEO look like an unstable place to work in. With all the updates of search engine software, SEO experts need to use all their resources to get results. Approaching content marketing strategies and…
It’s about time someone broke down the mysterious concept of web hosting. With options ranging from bargain prices, as low as $30/year, to costs of thousands, it really is a challenge for small business owners to decide how much they should invest in web hosting….
Digital marketing has become such a huge concept but are you 100 per cent certain that you understand its specifics and implications? According to WebDAM statistics, 135 billion dollars will be spent on digital marketing by the end of 2014. By 2015, internet advertising will…
These days, the use of cloud storage has become increasingly pervasive. This isn’t surprising in the least, considering that the aforementioned offers users a slew of benefits. Utilising cloud storage allows one to save space in all of their devices — from external hard drives…
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