SEO trends in 2015 RevealedJan 19 by Kimberly Aris
The constant changes of search engine algorithms can make the field of SEO look like an unstable place to work in. With all the updates of search engine software, SEO experts need to use all their resources to get results. Approaching content marketing strategies and combining them with the traditional marketing methods is a must. These are some of the trends and tips that will help you make an efficient SEO plan.
1. Conversational Keyword Phrases
Along with Google’s hummingbird update, the way that keywords are interpreted when using the web has changed significantly. The largest achievement of this update is that the search algorithm has the ability to understand “conversational” phrases, rather than showing separate results for each word of the phrase. Anything that changes how search engines work affects SEO experts.
- Use link-backs that are from reliable websites, and avoid using PR to build links.
- Make sure the content that is linked to your site has a conversational tone, rather than it being keyword dense.
- Try to get content that is entertaining, easy to read and that people will want to share on other platforms.
- Get to your targeted audience using an active presence on social media.
2. Links and Brand Mentions
It’s true that inbound links are a major component of page ranking, but the influence of the number of links you have has changed. Google is trying to outsmart old SEO strategies, so the fact that you have more links doesn’t automatically mean you will have better ranking.
Google now focuses on a combination of links and brand mentions. The brand mentions have a certain ratio of spreading on the web. So these brand mentions will count toward your ranking when they are mentioned on another webpage, but without the use of a hyperlink.
- Try to get links from a large variety of trustworthy sources that look natural.
- Avoid using your keyword list as a part of your anchor content and the same URL for the hyperlink.
- Combine URL structure and appropriate keywords, but make them look as natural as possible.
3. Mobile Optimisation and User Behaviour
This may not be new, but offering mobile optimisation is an absolute must. As a majority of people now own a smartphone or a tablet, you can’t neglect the fact that these users will want not only a responsive website, but a website that adjusts its content to their device.
Your SEO plans of 2015 have to include a proper mobile optimisation strategy. You want your users to be able to access your content, and have a good experience while doing so, regardless of their device.
Google algorithms now take into consideration the user experience response. If you don’t work on making your website’s mobile version user-friendly it will affect your ranking.
4. Content Is Vital
In order to get a good rank for relevant search keywords, you will have to get engaging content. The Google search algorithms do their best to offer the most relevant results for each searcher. Your content has to address your targeted audience in an eye-catching manner.
5. Social Media Integration
Social media is here to stay, so you’d better find out fast how to integrate it into your marketing strategies. Human interaction is now the main focus of Google’s search algorithms, so a natural response like sharing your content on all the major platforms is going to do wonders in terms of SEO.
You have to study your targeted audience and deliver high quality content that is shareable and worthy of reading.
No matter how much Google search changes, SEO will always have the capacity to come up with an appropriate strategy. It all depends on your capacity to adapt your methods to the changes, and you have to do it fast. Marketing will always be challenging.