Why Digital Marketing is nothing without Analytics

Mar 25 by Tess Horsley
Search Engine Optimisation, Social Media, web development – these are all techniques central to digital marketing, but the big question is: how much use are they without proper analytics? As one of Brisbane’s leading digital marketing agencies, we can tell you now: there’s no point pouring time and effort into digital marketing without monitoring its progress. There’s a famous quote in the advertising and marketing world from John Wanamaker, an early pioneer of marketing. He said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Knowing which half is where proper analytics comes in. Proper use of analytics for your website, social media platforms, search engine optimisation efforts and content marketing can hone in your campaigns to where they’re really working and send ROI through the roof. Further, data analytics can be applied to just about all areas of digital marketing.

Website Design and Development

How long are people staying on your website? Where are they coming to your site from? What are your most successful and popular pages, and what has room for improvement? These are all questions that can be answered by looking at your data. By investing in web development and analytics, you’ll be able to follow your clickstream, track your page views, check your bounce rate, see where your audience is coming from and learn your website’s hotspots.

Social Media Marketing

Most business have a look at the insights their social media channels offer them, but often this is a quick overview or even just a glance. A full analysis of a business’s social media efforts can provide valuable insights. Apart from demographic information, social media offers several deeper insights into your online audience. Find out what your users’ other interests are, what they’re talking about, what their friends are talking about, their favourite places to go and more. All of this is valuable when generating content to really capture attention.

Search Engine Optimisation

Search engine optimisation is where analytics really shine. SEO is key to getting traffic to your website, and data analysis is key to getting the most out of your optimisation efforts. Getting SEO right gets your website, and hence your business, seen. SEO Analytics show you what keywords are getting you found, where you’re getting outcompeted and can open your business to new markets through new keywords (among a whole host of other crucial insights). Understanding and utilising this data makes for informed SEO and content strategy, which means higher page rankings, which means more eyes on your business. If you’ve invested time, energy and money into digital marketing strategy and techniques, why not make sure they’re working? Investing in Analytics is a must for digital marketing-it shows you what you’re doing wrong, what you’re doing right, and most importantly, where you’re getting the best bang for your buck.

Let the experts get the most out of your digital marketing strategy with professional analytic services. Hype Creations, as a leading digital marketing agency in Brisbane, can take the guesswork out of online marketing and deliver real results.