Three Tricks For Developing a Keyword StrategyNov 26 by Russell Dean
Your business’s online presence and reputation rely strongly on your ability to offer your audience an excellent user experience. Factors such as: a responsive eye-pleasing design, unique engaging content and your server’s high availability, play important roles in how the users perceive you and your business online.
Although you might be able to meet all these high expectations, it’s all for nothing if your online presence is non-existent to potential clients. That’s why your SEO tactics have to be outlined using an efficient keyword strategy. Your digital persona will become a huge contribution to your success only after you become visible to your targeted audience.
The theories behind SEO and keywords might seem a bit overwhelming at first, but once you master the basics of search engine optimization, the process of creating efficient keyword strategies will become manageable and productive.
Here are the 3 basic To-Dos of any keyword strategy:
Being involved in so many aspects of your business’s activity makes it easy for you to lose perspective. The best approach is to take an objective stance and ask yourself what keywords you would use in order to find a product/service similar to yours, if you wouldn’t even know your business exists. What search words would you trust to give you an accurate search result?
When you’re done brainstorming for a few good keyword choices, give them a test and evaluate the outcome based on the search results you get. Did the keyword help you find websites similar to yours? Are the results relevant to your products or services? If the answer is no, then use alternatives until satisfied with the results.
Don’t avoid getting inspired or learning from your competitors. You’re going to have a different business strategy from them, but you can skip a step and use keywords that have already been proven to be efficient. The keywords you should look for are usually located in the headlines and first lines of each post. Use those keywords as the stepping stones of your keyword strategy.
2. Use phrases
Going with a vague or over-simplified keyword will yield minimal exposure. You’ll have to create a phrase around the base-keyword in order to stand out in the sea of competitors. Everyone can offer tea, but you’re going to sell “detoxifying tea drinks”. This phrase should highlight why people should approach your business by heightening their expectations.
A base keyword, such as “tea”, won’t be very efficient when used alone. By studying the basic customer behavior it’s easy to see that the majority of users search for phrases instead of single keywords.
If you’re just now outlining your first keyword strategy, you’re probably not yet ranking in the top search engine results. When it comes to vanity keywords (broad terms), you’re not going to top websites such as Wikipedia or big companies with a reputation on the market. That’s why phrases are the best choice for a fail-safe keyword strategy.
3. Combine diversity and persistence
The persistence and steadiness of your overall keyword strategy is an important factor in getting long term positive results. Try to use a natural tone when introducing your keywords and key-phrases into the first lines of the content you publish, your headlines, URLs, and so on.
It’s important that you avoid stuffing each page with the keywords, and going off-track from the content’s theme. Your content has to not only draw in users; it has to help you raise conversion rates. The easiest way of keeping your content easy-to-read, while using keywords consistently, is to have several alternatives to choose from.
This strategy also helps you not be considered a spam site by search engines, especially Google. Using this type of diversity and persistence will help you create a successful keyword strategy.
After you’ve decided on the body of your keywords and key-phrases, and after you’ve made diversity and steadiness your goals, don’t forget what your main objective is! Helping users to discover your site is just the first step. Your content has to make them like the website, and determine them to convert into return-customer.