Information Architecture & User Experience

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We engineer your website for success and profitability

  • We design highly effective wireframes and sitemaps because we make a point of understanding your company and your customers before we start.
  • We create design elements that are not only aesthetic, but also practical.
  • Our websites are easy-to-navigate so they’ll keep your customers happy.

What is information architecture
and why is it important?

We start with the end in mind

Before we get started on your website, we’ll talk to you about who your customers are and how they’re going to use your website so you know it will be engineered for success and profitability. By understanding how the site will ultimately be used, we create wireframes that facilitate a seamless user experience.

We stringently test your website for functionality

Before your website goes live, we’ll test it by considering how your end users would access all information to make sure everything is easily searchable and navigation is intuitive.

We complement your website design with quality content

Once you’ve got a strong website structure in place, we develop quality content using professional copywriters and SEO experts to create a positive user experience all round, and of course, to make sure your customers find you in the first place.

Insights from Our Digital Experts

How disruptive marketing can revolutionise your business

The fact of the matter is this: contemporary markets are highly crowded, almost saturated even, and are becoming more and more consumer driven. Getting your message across in an environment of more and more savvy and well-informed consumers can be a challenge. However, the answer…

Intuition by design: the power of information architecture

When websites, apps and other online platforms work well, it’s because they flow well, and when they flow well, it’s because you don’t have to think to navigate them: it’s all intuitive. When it’s all intuitive, it’s a sign that some serious time and effort…

7 branding mistakes you must avoid to grow online

The market nowadays is saturated with very similar products and services, thus making it harder for businesses to differentiate their offer from that of their competitors. This situation has turned branding strategies into key components of any company’s journey towards progress and a profitable online…

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