Plan now for the frenzyOct 6 by Kira Duff
Christmas is that special time of year when time is short but everyone has more money to spend. To make sure that your Christmas marketing campaign is on point to take advantage of the spending frenzy that happens in the first three weeks of December you must start preparing now. You may have noticed that the Christmas themed emails are starting to trickle into your inbox and you would have definitely noticed the interesting mix of Halloween decorations and Christmas decorations in the department stores. How are you going to get your business noticed online? There are many places within your online presence you can at a bit of festive flare.
EmailThe key to email marketing being successful is a concise plan with a clear goal for the outcomes of your email marketing. Email is designed for the mobile world. Your website needs to be mobile responsive so that any offers you send out via email can be easily accessed. But a responsive website won’t mean much if you can’t get people to open the email. Email marketing must have an enticing subject line to get people to open. An easy way to ensure your email is opened is to use power words in the subject line. Your options for power words include:
Social mediaYour social media channels is probably the most obvious place to start with your Christmas marketing. Social media is a huge touch point for existing and potential customers to get to know your brand. We suggest the follow techniques to add some Christmas to your social media channels:
- Instant gratification
- Get on the # train
- Say cheese!
- Sales driven – hot deal, promotion, discount, savings, free shipping.
- Timeliness – order now, limited time only, today only, last minute, open now, exclusive.
- Holiday – good cheer, 12 deals of Christmas, season’s greetings.
- Words of gratitude – thank you, appreciation, your support.