Things to consider when creating a logo for your business

Jul 12 by Kavanna Trewavas

Logos are visual representations or trademarks that help companies distinguish themselves from the other establishments in the same field. They play a big role in the department of self-advertising because they are, generally speaking, the first thing people notice and remember on business cards, billboards, ads and signage. Choosing a logo that is appropriately suited for your business can, therefore, contribute greatly to its overall success. That being said, finding the right one is not always as simple as it may appear. There are many things to consider before choosing a logo to represent your company and in this article, we will go over those that are the most important so that you can create a design that will be appealing to yourself, the business owner, as well as to your target audience and clients.

Design

In order to be effective, a logo needs to be unique. The best way of accomplishing this is by making sure that it tells something about the company’s story, or in other words, gives insight on its goals and objectives. To help you get a general idea on a fitting design, think of the reasons why you started the business in the first place by asking yourself questions such as, “What do I like best about this business?” “How will my products or services make a difference and help people?” and “Why am I proud to be a part of this company?”. In doing so, you will be more likely to create a logo that appears personal and consequently, attractive to the public because it speaks to them on a simplistic and honest level.

Symbols

Adding an image to your logo can be a great way of capturing your target audience’s attention. In order to come up with an original and creative idea, brainstorm anything and everything that relates to your business and write it down on paper. Really just let your imagination soar and keep every thought that pops into your head in writing because you never know, after more careful evaluation and feedback, which one will be the winning idea. Conclude the brainstorming only when you feel you have accumulated a sufficient amount of words. Then, through the process of elimination, decide on the one that expresses most effectively what you are trying to communicate to your audience.

Typeface

The font of a logo is yet another detail that deserves careful evaluation. First and foremost, it is crucial to find a typeface that is legible to those who are reading it. Although bubble style or other fancy fonts can make your logo seem fun and interesting, it can also mean that suddenly, reading the content on it can become difficult and unappealing. Therefore, be sure to consider your target audience before selecting a style and always use a font that looks clear and neat. Also, remember to select a font that is suitable for your company. If you want to come across as professional for, as an example, your law firm, then obviously funky fonts are not the best choice to utilise. Keep in mind that the style you choose will definitely have an impact on the message you are conveying, and so remember to consider this when you are going through your options.

Colour

Colour is one of the things that can be most noticeable on a logo and must, therefore, be selected with care. According to statistics, it’s been said that it can even impact the success of your sales by either encouraging people to or discourage them from investing in your products and services. Also, certain colours have been associated with specific trades, such as red for food industries, green for non-profits organisations and black for professional services such as those offered by legal firms. Be sure to refer to online records regarding the meaning and success rates of various colours to help you select those that might be most appropriate for your company.

Knowing how to construct a quality logo is something that will most certainly impact the success of your business. It is therefore important to give it the attention it deserves. By considering the advice in this article, you will be one step closer to creating the perfect logo to represent your company.

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