Drone Filming: The Marketing Tool You’ve Never Even ConsideredJul 1 by Tess Horsley
Drone filming: you’ve probably seen examples of it, but have you ever thought of using it to promote your business? Utilising drones in video marketing has transformed the way real estate, resorts and hotels are advertised, but they can have huge benefits for businesses of all sorts!
Part of drone filming’s success lies in the simple fact that it’s a video medium. Video is a killer combination of visual and auditory stimulation, leading to higher engagement and retention levels. According to HubSpot:
- After watching a video, 64% of users a more likely to buy a product online
- 96% of B2B organisations use video in their marketing efforts, of which 73% report a positive effect on their ROI
- 80% of users recall a video ad they viewed in the last 30 days
- 1/3 of all online activity is spent watching videos
It’s pretty clear that video is playing a bigger and bigger role in marketing success, largely due to its high engagement factor and ability to create hugely sharable content. In fact, 92% of mobile video consumers share them with others. As a niche form of video content, drone filming is a marketing tool that’s unique, cutting edge and more engaging than ever.
What makes video marketing so successful is its ability to tell a story, allowing potential and existing customers to make a personal connection with your brand. Drone filming lets you tell your business’s story in new and exciting ways. Videos stand out already, and drone filming creates content that’s more engaging, stimulating and interesting.
Apart from being efficient and surprisingly cost-effective, two of drone filming’s biggest advantages are flexibility and freedom. Drones offer you shots and angles that simply aren’t possible with a film crew, and they’re just as capable of capturing intimate details as the big picture. The unique perspective that comes with using a drone means you’re only limited by your creativity – why not walk a potential customer through a day in the life of your business? How about letting a drone capture the ins and outs of your latest project? If you’re in an interesting space or location, nothing will showcase it better than drone footage.
The most important thing to note, however, is that you should go into any drone shoot with a plan. Don’t just use drone footage for the sake of it; think about what shots are exclusively possible to drone cameras, and make sure you’re telling your business’s story in a way that’s relatable and fosters connection. Comprehensive pre-shoot planning makes for a professional, credible and engaging final product.
Drone filming increases brand recognition, intent to purchase and conversion rates, so use your imagination and get creative!