The fact of the matter is this: contemporary markets are highly crowded, almost saturated even, and are becoming more and more consumer driven. Getting your message across in an environment of more and more savvy and well-informed consumers can be a challenge. However, the answer…
These days, the world we live in is one of oversharing. A quick google search can tell you everything you want to know about a person, company or organisation. From a business perspective, this can be great – if people are saying the right things…
When websites, apps and other online platforms work well, it’s because they flow well, and when they flow well, it’s because you don’t have to think to navigate them: it’s all intuitive. When it’s all intuitive, it’s a sign that some serious time and effort…
As the world now embraces, and is fully engulfed in the digital era, marketing as we all knew it has changed substantially. There are things to learn, things to rethink and there’s a lot more new information to digest if you want to stay relevant….
The market nowadays is saturated with very similar products and services, thus making it harder for businesses to differentiate their offer from that of their competitors. This situation has turned branding strategies into key components of any company’s journey towards progress and a profitable online…
Your business’s online presence and reputation rely strongly on your ability to offer your audience an excellent user experience. Factors such as: a responsive eye-pleasing design, unique engaging content and your server’s high availability, play important roles in how the users perceive you and your…
As the mantra of the online marketing era says, content is king. And while the content marketing field is on a continuous path of change and development, there are some aspects within this domain that most experts agree upon. Considering the fact that a Custom…
Looking at progress of the marketing industry and all the resources and investments that back up some of the most popular brands on the market, it’s hard to believe that some brands just become huge overnight! Although you might be tempted to assume that these…
The brand strategy is one of the aspects of your business that most definitely has to be goal orientated. Although big companies make it seem easy, there’s always a well structured plan behind a successful business that stands the test of time. You can’t expect…
The aspect that information architecture tackles is your website’s user-friendliness. This is the simplest way to put it. By smartly organizing the information that a user has to go through in order to get to what he wants, you improve the chances of his visit…
The world of digital marketing is filled with variables, but we can all agree on one fact: content is king. But content alone, without the support of an efficient content strategy, will not give you the outcome that you’re expecting. Crafting a content strategy that…
Your brand’s reputation and your company’s reputation are things that are built mostly online nowadays. That’s why online reputation management is crucial. We live in an era that values and encourages criticism, because it stimulates competition between companies. This competition results in companies striving to…
Having an expert-level digital marketing strategy will surely put you on the path to success, but when it comes down to driving additional traffic to your website, using Google’s search results and social media advertizing, you should consider user-generated content. This type of content will…
Creating content is a time consuming task that we all put a lot of effort into, only to see the posts go from their peak level of generated traffic, down to nothing, in no time. All the time we invest into making the content SEO…
Setting up a blog can be easy, however if you want it to succeed and reach it’s full potential I recommend reading this article whilst keeping your own goals in mind. To guide you on your path I have given the basic steps to start…
on how to grow your business online
