Before we do anything, we find out who your customers are and what kind of information they’re interested in so we can tailor content to their interests
We research thoroughly to find content and promotions that will appeal to your customers.
We carefully consider how often you should send emails out, keeping in mind the delicate balance between keeping your business front-of-mind and being pesky.
We consider how we can incorporate your brand messages, logo and other design elements into your email marketing activities.
We ensure you have a strong channel of content to push out to your customers to keep them engaged while also building your brand story.
We focus on setting up a campaign with a clear timeline and measurements
We piece together your campaign so emails are sent in a logical order that gives the right amount of variety and information to hold your readers’ interest.
We set up your email database analytics to make sure we capture valuable information about where and when your customers are signing up and how they’re engaging with your content.
We create visually appealing email templates that prioritise the user experience, making information easy to read and digest
We clearly incorporate your business logo to help develop brand recognition and awareness.
Your email template will work hand-in-hand with your overall brand design to ensure your business maintains consistency and professionalism.
Like everything you produce online, email marketing should be optimised in a way that draws your customers in and speaks to their needs and interests
We research your audience thoroughly so we know we’re generating personalised email content that they want to read. We also set up your opt-in page so we can gather useful details about your prospective customers that help target future email campaigns.
When it comes to email marketing, aesthetics count, so our team of professional designers will create well laid-out messages that are too good to delete.
Email marketing isn’t just about getting your content read, it’s also about making your customers want to buy, whether that’s now or in the future. So we include clear calls-to-action that give your customers somewhere to go if they want more information or if they want to make a purchase.
Once your campaign starts to roll out, it’s time for us to work out how you can improve
Good email databases have a high number of quality subscribers, so we’re always looking at new ways to attract customers to sign up to your database.
We don’t just send emails and hope for the best. We pay close attention to your analytics to find ways to improve. This includes checking bounce rates, deletion rates and open rates to monitor what kind of content your readers are loving, and what content they don’t so we keep sending quality material that your customers look forward to.