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Insights from Digital Experts

You are your own brand

5 Personal Branding Ideas That Will Pave Your Way to Excellence

Branding yourself means to develop a unique professional identity and coherent message that sets you apart from others either in your company or in your industry. Personal branding is important because it helps give a person more credibility. With more people building personal brands, you…

What you need to know about Digital Marketing

Digital marketing has become such a huge concept but are you 100 per cent certain that you understand its specifics and implications? According to WebDAM statistics, 135 billion dollars will be spent on digital marketing by the end of 2014. By 2015, internet advertising will…

Why Email Is a Key Component of a successfull Digital Marketing Strategy

The digital marketing strategy of each business has its own particularities. The strategy needs customization depending on the company’s sales approach, be it B2B, B2C, or a mix of the two, the business plans and goals their working towards, and many other factors. Gathering accurate…

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