When websites, apps and other online platforms work well, it’s because they flow well, and when they flow well, it’s because you don’t have to think to navigate them: it’s all intuitive. When it’s all intuitive, it’s a sign that some serious time and effort…
The aspect that information architecture tackles is your website’s user-friendliness. This is the simplest way to put it. By smartly organizing the information that a user has to go through in order to get to what he wants, you improve the chances of his visit…
on how to grow your business online
