Christmas is that special time of year when time is short but everyone has more money to spend. To make sure that your Christmas marketing campaign is on point to take advantage of the spending frenzy that happens in the first three weeks of December…
SEO is a bit of a tricky grey area. To stay ahead of the game and keep your website consistently ranking, Google needs to have updated content to read. Put simply, this means that sometimes the most cost effective way to update your SEO and…
Content marketing is something that has taken the business world by storm. A few of the major reasons for its popularity lies in the fact that it is a cost efficient, quick and very effective way of getting your business on the map. Something that…
When it comes to social media, it seems that everybody wants to make their page as interesting and convincing as possible to ensure success and, as a result, attract new followers. If this sounds like something you are trying to achieve but aren’t exactly sure…
No matter where on the globe the businesses of today are based, it is not uncommon for them to cater to clients world-wide. This accessibility is entirely due to the convenience of the internet as well as the speed of the delivery services of our…
Do you feel like you are not getting the amount of traffic you desire on your website or social media page? There are many things you can do to draw-in clients and, as a result, increase your exposure and improve your online marketing. According to…
Most people are very familiar with Facebook and its social advantages, but not everyone is aware of the level to which it can help your business prosper. Facebook is a platform that is used as a digital marketing tool for many small scale businesses, but…
Digital communication has become one of the most significant methods of people from all around the globe to exchange information and connect to one another. For this reason, it is highly important for the companies of today, no matter the services they offer, to get…
What are the current trends in social media in 2016? Social media has swept everyone into this new virtual realm and it seems like everyone is enchanted. Ask any average person and they will usually use Facebook, Instagram and probably even Twitter on a regular…
What is digital marketing? Well, digital marketing is quite a broad term. It includes anything that has to do with marketing products and services through technology. This is done mainly through the internet, but is also capable of being done with mobile phones, display advertisements…
If you are familiar with web development and internet marketing, then you definitely understand the importance of search engine optimization (aka SEO). For those who are not aware of SEO, this is what helps you show up for relevant keywords that are searched on engines…
In an increasingly online world, keeping your business up and running online is crucial. Whether its social media, your website, pay per click advertising or any other digital platform, getting digital marketing right is crucial to business success – but that’s easier said than done!…
Gone are the days when social media was just a ‘young people’s thing’, full of inside jokes and pictures that would likely be regretted in a year’s time. Social media has taken centre stage when it comes to online marketing, and is crucial to any…
AdWords can be an extremely valuable tool to any business of any scale, but it does require a bit of investment. Knowing how much to spend on anything business related can be difficult, so we’re here to help you answer one question: how can you…
AdWords can be a highly valuable tool in any digital marketing strategy, and it may not be as expensive as you think! Here at Hype, we’re experts on the Brisbane Digital Marketing scene, so here we’ll give you a no nonsense, straight up analysis of…
When social media burst on the scene, it seemed the humble blog may be on its last legs. Relatable content and a comments section seemed to pale in comparison to the constant connection and sharing ability that social media offered. However, blogs are well and…
As we’ve said before, a strong email list is a pot of gold when it comes to Digital Marketing. When all is going well, your email list can be a powerful tool in converting interest, traffic and interactions into real sales and profits. However, if…
Search Engine Optimisation, Social Media, web development – these are all techniques central to digital marketing, but the big question is: how much use are they without proper analytics? As one of Brisbane’s leading digital marketing agencies, we can tell you now: there’s no point…
The digital marketing strategy of each business has its own particularities. The strategy needs customization depending on the company’s sales approach, be it B2B, B2C, or a mix of the two, the business plans and goals their working towards, and many other factors. Gathering accurate…
As the world now embraces, and is fully engulfed in the digital era, marketing as we all knew it has changed substantially. There are things to learn, things to rethink and there’s a lot more new information to digest if you want to stay relevant….
Have you managed to stay on top of the marketing industry’s trends? You need to ask yourself that question, and if you doubt that the answer is “yes” then you’ve got some urgent work to do. The mobile revolution and the need of a responsive…
Wondering how you can get users to stay engaged with your brand, and get the buzz going, even when you feel there’s nothing new or wow-worthy going on? These are 6 fail-safe ways of using social media content as your leverage tool in building and…
The world of digital marketing is filled with variables, but we can all agree on one fact: content is king. But content alone, without the support of an efficient content strategy, will not give you the outcome that you’re expecting. Crafting a content strategy that…
An extremely well written email and an eye-catching subject line are both crucial if you want to give your email marketing campaign a chance to be successful. But that’s as far as creativity will take you! Unless you give the “Publish” button more power, your…
Having an expert-level digital marketing strategy will surely put you on the path to success, but when it comes down to driving additional traffic to your website, using Google’s search results and social media advertizing, you should consider user-generated content. This type of content will…
Thanks to the endless source of information that we call “the internet”, it’s easy to find all the do’s and should do’s in every business field. It’s so easy to obtain this type of information, that it becomes easy to overlook the don’ts! When it…
Internet advertizing offers a wide variety of methods and strategies that can be extremely efficient, when it comes to promoting your business website. Marketing tools, such as SEO, banners and newsletter campaigns, all have different ways of reaching and engaging your potential customers. Here’s all…
A successful Social Media Manager has to find and learn to use the tools that best serve his goals. These are the 25 essential tools that will help you become a high-performance Community Manager. The first 15 Indispensable Tools of a Community Manager: 1. Google…
Your SEM campaigns with Google Adwords can become more efficient than you’ve ever imagined. These 20 tricks will teach you the ins and outs of a successful SEM campaign. First off, let’s define SEM! SEM is the acronym of Search Engine Marketing, which is defined…
Think of email marketing as a cost-effective way of reaching customers, wherever they are. Getting your customers’ email addresses gives you a lot of opportunities that you should use wisely. Here are the 15 email marketing tips that guarantee a successful business newsletter. Simplify subscribing…
Search Engine Optimisation is a process that focuses on organic search results. Search engines were first created in the early 90’s. Google and Yahoo both took off in 1996. This is when the SEO concept became necessary, after the rapid increase in the number of…
Do you need to rethink your social media activity? Does your online marketing need improvement? I will give you tips on how to give your targeted audience a new and improved experience. If you concentrate your efforts in the right direction, positive results will soon…
The constant changes of search engine algorithms can make the field of SEO look like an unstable place to work in. With all the updates of search engine software, SEO experts need to use all their resources to get results. Approaching content marketing strategies and…
Digital marketing has become such a huge concept but are you 100 per cent certain that you understand its specifics and implications? According to WebDAM statistics, 135 billion dollars will be spent on digital marketing by the end of 2014. By 2015, internet advertising will…
on how to grow your business online
