Case study

Cleos on Nile

Website Design / SEO / SMM


About client

Cleos On Nile is one of the finest licensed brothels in Brisbane.


To rank on the first page in Google search results for main keywords and redesign a responsive website.

Website Design

Our creative and responsive web design for Cleos On Nile

Search Engine Optimisation

Our main aim was to design a strategy that is successful despite such highly competitive keywords.

The Goal

Cleos On Nile was struggling to rank on the first page due to tough competition from already established players in the adult industry. "Thus, the objective was crystal clear:" to rank on the first page of Google search results for highly searched keywords related to this industry.

The Solution

When Cleos on Nile came to us with their problem, we decided to go after selective keywords rather than chasing all related keywords. Along with that we implemented an unique off-page SEO strategy that would drive new and quality traffic to the website.

First, we did a thorough keyword research and picked keywords with high search volume but relatively low competition and devised a plan around them to get traction. This keyword research included detailed study of the adult industry and search trends of users looking for adult services. Inclusion of long tail keywords and local keywords helped us acquire the right traffic for the website.

Secondly, for on-page optimisation we designed a URL hierarchy enriched with keywords and improved other on-page elements. We started a blogging campaign covering all adult related topics, produced high quality engaging content and published it through appropriate channels.


As a consequence of such cohesive on-page and off-page optimisation campaigns, Cleos On Nile saw 180% increase in traffic for non-branded keywords and ranked in the first 5 results of a Google search results within months.

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