The 10 Best Startup Explainer Videos… Ever

Aug 10 by Russell Dean

If you’re thinking of embarking on the profitable adventure of creating your own startup, and you’re looking for inspiration, then this is it! We’ve gathered the top 10 most efficient startup explainer videos, created by producers that have succeeded in accurately conveying a certain business idea in less than 2 minutes! Watch and learn!

10. ZenCash

The ZenCash explainer video uses a hand-sketched walkthrough to give viewers an easy-to-follow guide of what the company offers. The video is produced by Demo Duck and it reportedly gets 75% of the website’s visitors to click play and watch the entire 1 minute and 30 second video.

9. IT-MAN (8-bit)

Using the nostalgia factor of 8-bit video games, the Panorama 9 explainer video succeeds in pinpointing every advantage and useful feature of the app in less than 3 minutes. The video is produced by Barq Video, and it highlights the app’s ability to power-up the IT specialist’s productivity and efficiency.

8. Spotify

The introduction of Spotify in the U.S. was made using an explainer video filled with fun visuals and a comparison of the now popular music-junkie orientated app, with earlier music storage systems.

7. Groupon

Groupon’s animated video was produced by Brad Chmielewski, and it’s a creative example of an entire business idea broken down to a 30 second accurate benefit-highlighting explainer video.

6. Litmus Email Previews

Litmus promotes its email marketing app using an animated explainer video produced by Planet Nutshell. The video walks you through the advantages of using an email preview app, which allows you to make your email marketing campaign accessible to users on all devices and browsers.

5. Airbnb

Airbnb’s explainer video showcases the way in which this traveler-orientated website can help you effortlessly save money while traveling the world. The video’s producer, Adam Lisagor, combined inspirational testimonials and motion graphs to make this startup’s idea easily

4. PadMapper

PadMapper’s explainer video was produced by Grumo Media. The video uses the “problem-solution- additional advantages” format, and it incorporates a generous dose of humor to keep the viewer engaged throughout the video.

3. Crazy Egg

Crazy Egg is a website owner’s best friend, and it is certainly a small business’s online presence life saver! The explainer video is produced by Demo Duck, and it shows viewers all the possibilities that the heatmap tool offers, and how it can increase any website’s conversion rates, regardless of the business’s dimensions. The video uses in-app examples, making the concept easy to understand.

2. Mint

The explainer video succeeds in showing you how accounting, budgeting, and general good money-spending decision, can be done using one single tool. The video was produced by Nate Whitson and the Picturelab team.

1. And my personal favorite, Dollar Shave Club

A startup explainer video’s success can be measured in many ways, but if it goes viral, you’ll know that you’ve hit the jackpot! This is what happened with Dollar Shave Club’s explainer video, which cost the founder of the startup just $4.500 to produce. In just a few weeks since its launch, it has gotten over 5 million views.

All these successful startup explainer videos share a few quintessential features:

  • They use humor to make the content engaging and relatable;
  • They highlight the problem, which the entire targeted audience experiences;
  • They incorporate engaging visuals;
  • They use live examples and walkthroughs of what the startup actually offers;
  • They convey the message in 2 minutes or less.